The Graphical Tree
The Graphical Tree is a large format print company specialising in vinyl and signage for retail, events and exhibitions. Having recently relocated, they asked us to revamp their look with a new brand identity and website. With a large proportion of their client base in the retail and design sectors, it was important to create a brand that would appeal to the design savvy customer whilst maintaining an approachable and friendly feel.
The chosen marque; a bold colourful icon, was based on the simplified silhouette of a tree with each shade of green representing the different areas of their business.