Onside Identity

Onside Sports Agency  represent sports clients in contract negotiations, for activities on and off the field. We were asked to create an identity with a contemporary feel that wouldn’t date easily. Below you can some initial ideas:

From this point, we decide to show four routes to our client. All were simple, bold and had a ‘sport’ element to it whilst retaining a serious look and feel.

After a couple of meetings with Onside, and after some development we decided to choose the route below. A very simple typographic approach playing with the characters being ‘onside’.

We played with different colour palettes, but the chosen colours were agreed by all to be stripped back, concentrating on the strong typographic logotype: