Daisy & Dukes Process

Daisy & Dukes look after young actors and models in the photographic and TV and film industry. Here’s a sample of the visual design process we went through on creating their Identity. They wanted a boutique, fresh feel that would appeal to parents and agents but not alienating the young boys or girls on their books. Below is a sample of some of the first ‘rough’ designs we produced and then show you what we took forward into development and the final one chosen by the client.

this option was taken into development as they liked the idea of a bespoke icon.

Another route that we chose to develop as it felt ’boutique and friendly’.

We also like the idea of focussing on talent…

And finally, ‘young characters’…

following further developments and presentations, they wanted to develop the “boutique’ option and try out colour ways and symbols that could work with it.

It moved on to this where we re-set the type and tweaked everything ever-so-slightly and explore the palette…

Here’s the final logo-type version that they chose where we incorporated the re-drawn crown with a subtle little daisy